Facebook invited Luxury Brand Marketing to take part in its Boost Your Business event at the Mercedes-Benz Superdome in New Orleans — a daylong gathering that connected local business owners with Facebook and Instagram experts, community leaders, and small-business specialists.
Held at the Mercedes-Benz Superdome on Tuesday, April 11, 2016, the event brought businesses together to learn how marketing and media consumption are changing — and how to grow with the right online tools and a connected community. For our team, it was a chance to spend the day inside one of New Orleans’ most iconic venues while sharpening the strategies we bring to the luxury brands we serve.
The panel opened with David Chi of Facebook’s SMB Community Engagement Team, who walked through how marketing has shifted as audiences move to mobile and social. For many owners who didn’t grow up with computers at home, this new landscape can feel daunting — which is exactly why events like this matter. The message was clear: meet your customers where their attention already is.
• 29% of all media time is spent on mobile
• 1 of every 5 minutes on mobile is spent on Facebook and Instagram
• 153 million people visit Facebook daily
• 93 million people visit Instagram every month
• 100 million hours of video watched daily
Figures as shared by Facebook at the event in 2016.
Beyond the keynote, the day moved into hands-on sessions led by Facebook and Instagram specialists. Conversations ranged from building a business presence that reflects a brand’s identity, to reaching the right audience instead of the biggest one, to using photo and video to tell a story that resonates. The throughline matched how we think about luxury every day: it is not about shouting the loudest, but about reaching the right person with the right message, beautifully presented.
We also valued the room itself. Sitting alongside other local owners — each navigating the same shift to mobile and social — was a reminder that strong marketing is built on community as much as on tools. Those connections, and the questions raised throughout the day, shaped how we counsel clients on showing up online with consistency and intention.
A look at the Boost Your Business event at the Mercedes-Benz Superdome.
The principles shared that day still guide our work. To see how Luxury Brand Marketing helps luxury and lifestyle brands grow across web, paid media, and email, explore our services.
Tell us about your luxury brand and we'll build a strategy around your goals.
Get in touch →