Confidential — NY Bridal House (Co-op Program)

A storied New York bridal house, established in 1892, with a national retailer network and a long-standing, traditional co-op program, brought us in to bring that program into the digital age — giving retailers modern ways to put co-op dollars to work. Named privately at the brand's request.

The Challenge

The brand's co-op program was traditional. To compete for today's bridal buyer, retailers needed a clear, consistent way to put co-op dollars to work online — from how they display the brand to how they run their ads. In jewelry, retailers' own agencies typically run the campaigns; the brand provides the co-op framework that makes them possible.

What We Did

Luxury Brand Marketing built the brand's Digital Co-op Program — a complete guidelines playbook showing every retailer how to sell more of the brand online: brand-display standards, landing-page optimization with lead capture, catalog merchandising so the brand surfaces first, local SEO, in-store event promotion, and an optional co-op PPC service where the brand's jewelry ad experts could run the campaigns. We packaged it with a marketing portal and the co-op submission process — turning a traditional co-op program into a turnkey digital one. We built the program; the brand offers it, and retailers run with it.