Love My Romance — Valentine's Day Sweepstakes

For the category's most important season, Romance ran a Valentine's Day sweepstakes built to spike brand awareness at exactly the right moment.

The Challenge

Own the Valentine's window for a bridal and fashion jewelry brand, and turn seasonal attention into engaged, retailer-ready consumers.

What We Did

Luxury Brand Marketing designed and ran the Romance Valentine's Day Sweepstakes — drawing 955,600 entries and 11,300 shares, lifting brand awareness across the consumer audience during jewelry's peak season and routing interest to the brand's retail partners.