Fine Jewelry · Consumer Brand · B2B2C
Love My Romance — Valentine's Day Sweepstakes
Luxury Brand Marketing
For the category's most important season, Romance ran a Valentine's Day sweepstakes built to spike brand awareness at exactly the right moment.
955.6KConsumer sweepstakes entries
11.3KConsumer shares
Peak seasonBrand awareness owned through Valentine's Day
The Challenge
Own the Valentine's window for a bridal and fashion jewelry brand, and turn seasonal attention into engaged, retailer-ready consumers.
What We Did
Luxury Brand Marketing designed and ran the Romance Valentine's Day Sweepstakes — drawing 955,600 entries and 11,300 shares, lifting brand awareness across the consumer audience during jewelry's peak season and routing interest to the brand's retail partners.
Selected Work
“Peak season, peak attention — captured for the brand and its retailers.”
Specialists, not generalists · Discretion by default · Beauty that performsThe Disciplines Behind This Work
Legacy program, included as proof of B2B2C reach. Conducted with Kim International (Romance); figures as reported during the engagement period.
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