ROMANCE
Fine Jewelry · Consumer Brand · B2B2C
Love My Romance — Winter Sweepstakes
With a million-strong consumer audience already built, Romance offered its top-selling design as a sweepstakes prize. The response was astounding.
The Challenge
Keep a large consumer audience genuinely engaged and convert attention into measurable, retailer-ready interest — not just passive likes.
What We Did
Luxury Brand Marketing designed and ran the Romance Winter Sweepstakes — a high-velocity giveaway that drew 820,400 entries, earned national press pickup, and built a registered-consumer email base for the brand and its retailers.
820.4KConsumer sweepstakes entries
3.5KConsumer shares
National pressPicked up beyond the brand's own channels
“The audience we built, re-engaged — at a scale only a brand campaign can reach.” Specialists, not generalists · Discretion by default · Beauty that performs
Legacy program, included as proof of B2B2C reach. Conducted with Kim International (Romance); figures as reported during the engagement period.