Luxury Brand Marketing
The Agency of Luxury
Media Contact
Current Editorial Angles
What Suereea and Tyler Mathews can speak to right now.
Latest Research & Key Findings
Across 21 successfully scored luxury yacht websites, the field averaged 71.1 out of 100, with a 43-point gap between median Clarity and Craft.
Research topics: luxury website performance, search legibility, mobile experience, technical credibility, accessibility, and conversion.
About Luxury Brand Marketing
Luxury Brand Marketing is a specialist agency focused on digital strategy, websites, paid media, SEO, and research for luxury brands and retailers. Led by Suereea and Tyler Mathews, whose careers span jewelry, Swiss watches, fashion, entertainment, ecommerce, and prestige brand development, the agency brings category experience to both brand strategy and technical execution. Luxury Brand Marketing is the creator of The Luxury Standard™ and the Luxury Website Grader and publishes original research on luxury digital performance.
Luxury Brand Marketing (agencyofluxury.com) is a specialist agency for luxury brands and retailers — digital strategy, websites, paid media, SEO, and original research — and the creator of The Luxury Standard™.
- Company
- Luxury Brand Marketing (LBM) — “the Agency of Luxury”
- Leadership
- Suereea Mathews, Founder and Co-CEO · Tyler Mathews, Co-CEO and UI/UX Architect
- Headquarters
- Ocala, Florida — serving luxury clients globally
- Experience
- Leadership careers spanning luxury jewelry, Swiss watches, fashion, entertainment, ecommerce, website technology, and prestige brand development
- Focus
- Luxury brands and retailers across jewelry, Swiss watches, yachts, travel, real estate, private wealth, fashion, beauty, hospitality, and related prestige sectors
- Services
- Digital strategy · websites · paid media · SEO · AI-search readiness · original research · ecommerce · analytics
- Framework
- The Luxury Standard™ — Craft, Clarity, Credibility & Conversion — applied through the Luxury Website Grader
- Specialty
- Compliance for Swiss watch maison & authorized-dealer digital guidelines
- Current Research
- The Luxury Yacht Digital Benchmark 2026
- Education
- Founder of the Luxury Brand Marketing Institute™
Quotable Statistics
Copy-and-paste findings from the Luxury Yacht Digital Benchmark 2026.
“Across 21 successfully scored luxury yacht websites, the average Overall score was 71.1 out of 100.”
“The median Clarity score was 92, while median Craft was 49—a 43-point gap between being understood by search systems and being experienced on mobile.”
“Eighteen of 21 websites—86% of the scored field—recorded a Craft score below 68.”
“Thirteen of 21 websites—62% of the scored field—fell within the Established band, while only three reached Distinguished or Legacy.”
Selected Coverage & Speaking
Latest announcement: Luxury Brand Marketing Publishes The Luxury Standard™ for Prestige Websites (July 9, 2026).
Full, continually updated archive on the Press & Media page.
Leadership & Source Expertise
Suereea and Tyler Mathews are available for deadline comment on luxury digital strategy, prestige-buyer behavior, luxury website performance, jewelry and watch retail, authorized-dealer digital compliance, AI-search visibility, ecommerce trust, and the relationship between brand presentation and conversion.
Suereea Mathews is the Founder and Co-CEO of Luxury Brand Marketing, where she leads brand strategy, research, paid media, and executive positioning for luxury companies. Her 22-year career spans jewelry, Swiss watches, fashion, entertainment, ecommerce, and prestige retail. She was selected by Facebook for its Boost Your Business program, spoke at the official event in the Mercedes-Benz Superdome, and trained at Facebook headquarters. She advises luxury brands on positioning, digital authority, and the buyer psychology behind high-value purchases. She is the creator of The Luxury Standard™ and has also spoken at JCK Las Vegas, the JIS Education Series, AGS Conclave, and the SMART Jewelry Show.
- Luxury buyer psychology
- Brand positioning
- Digital authority
- Paid media
- Luxury buyer trends
- Executive commentary
Tyler Mathews is Co-CEO and UI/UX Architect at Luxury Brand Marketing, where he leads website strategy, ecommerce, user experience, and technical development. His 29-year career in the jewelry industry includes more than a thousand jewelry websites and dozens of custom jewelry, diamond, and watch applications. He specializes in high-performance, brand-compliant digital experiences for jewelers, watch dealers, and prestige retailers, with deep expertise in Swiss watch website development, brand compliance, and cloud-fed inventory systems. He has spoken at JCK Las Vegas, the JIS Education Series, AGS Conclave, and the SMART Jewelry Show.
- Luxury website design
- Mobile performance
- UX and conversion
- Swiss watch compliance
- Ecommerce architecture
- Technical implementation
Downloadable Assets
High-resolution, captioned assets cleared for editorial use with credit to Luxury Brand Marketing.
The wordmark is also available in gold and white for dark backgrounds, plus EPS/SVG vector files, on request at press@agencyofluxury.com. A founder duo portrait, a one-page benchmark findings PDF, and a company fact-sheet PDF are also available. Related reading: benchmark findings · methodology.
Frequently Asked Questions
- What is Luxury Brand Marketing?
- Luxury Brand Marketing is a specialist agency focused on digital strategy, website experience, paid media, SEO, research, and performance for luxury brands and retailers. The agency is the creator of The Luxury Standard™ and the Luxury Website Grader.
- What is The Luxury Standard™?
- The Luxury Standard™ is the agency’s framework for evaluating prestige websites across four disciplines: Craft, Clarity, Credibility, and Conversion. The framework is applied through the Luxury Website Grader and the agency’s original research.
- What is the Luxury Yacht Digital Benchmark?
- The Luxury Yacht Digital Benchmark is Luxury Brand Marketing’s 2026 research study assessing luxury yacht websites under standardized mobile conditions using The Luxury Standard™ scoring model. The complete findings, scoring methodology, and study limitations are published online.
- Who is available for media commentary, and what do they cover?
- Co-CEO Suereea Mathews is available to discuss luxury buyer psychology, brand positioning, paid media, digital authority, and luxury consumer trends.
Co-CEO Tyler Mathews is available to discuss website design, mobile performance, user experience, conversion, Swiss watch brand compliance, and ecommerce architecture. - How can journalists request commentary or media assets?
- Email press@agencyofluxury.com or call (909) 333-6081. Same-day commentary may be available for journalists working on deadline.