Fine Jewelry · Brand Campaign & Production
Southern African Diamonds & Naledi
Luxury Brand Marketing
Southern African Diamonds — “The World’s Most Celebrated Diamonds, Since 1872” — and its Naledi Circle of Life Collection needed campaigns worthy of a heritage diamond house: imagery and ideas that build desire and a devoted bridal following without ever cheapening the name.
Since 1872Heritage diamond house
Circle of LifeNaledi collection editorial
2013Early LBM creative & production
What We Did
Luxury Brand Marketing concepted, cast, and produced both campaigns in collaboration with Emily Gualdoni Photography — casting the models, bringing in the body painter, art-directing the shoots, and designing every ad layout.
Selected Work
“Fame & Diamonds — for a bride to be.”
Circle of Life · Naledi CollectionThe Disciplines Behind This Work
A collaboration with Emily Gualdoni Photography. Brand campaign concept, casting, art direction, ad design, and co-op sweepstakes production by Luxury Brand Marketing, 2013.
Let’s talk
Tell us about your brand and we’ll build a strategy around your goals.
Explore a Partnership →