A Heritage Engagement-Ring Designer
A heritage engagement-ring designer, sold through an elite network of independent retailers, partnered with Luxury Brand Marketing to run the digital side of its co-op program and grow its brand audience. Named privately at the client's request.
The Challenge
For a designer bridal brand, the retailer relationship is everything — and co-op marketing only earns its keep when it translates into real digital activity. The brand needed campaign structure and guidelines on the co-op side, and a brand social presence that grew an engaged audience of couples.
What We Did
Luxury Brand Marketing built and ran the digital side of the brand's co-op program — campaign structure and guidelines — and managed brand social across Facebook and Instagram. We grew the audience with Facebook promotions, sweepstakes, and custom tabs, working both sides of the relationship at once. That dual fluency — brand-side and retailer-side together — is the core of how we work with designer houses.