A Heritage Engagement-Ring Designer
A heritage engagement-ring designer, sold through an elite network of independent retailers, partnered with Luxury Brand Marketing to run the digital side of its co-op program and grow its brand audience.
The Challenge
For a designer bridal brand, the retailer relationship is everything — and co-op marketing only earns its keep when it translates into real digital activity. The brand needed campaign structure and guidelines on the co-op side, and a brand social presence that grew an engaged audience of couples.
What We Did
We built and ran the digital side of the brand's co-op program — campaign structure and guidelines — and managed brand social across Facebook and Instagram. We grew the audience with promotions, sweepstakes, and custom tabs, working both sides of the relationship at once.
Selected Work
“We speak brand and retailer fluently — and that is the whole game in designer bridal.”
Specialists, not generalists · Discretion by default · Beauty that performsThe Disciplines Behind This Work
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