Korman Jewel House
A heritage Austin jeweler since 1973 — reimagined online as a modern luxury destination that feels less like a store and more like stepping into the Jewel House itself.
The Challenge
Korman needed a digital home worthy of fifty years in Austin — and of its standing as an official Swiss watch retailer. The work balanced heritage and modernity: editorial storytelling with true shoppability, and a curated boutique feel across hundreds of high-value pieces and timepieces.
What We Did
We designed and built the site on Shopify around a restrained, architectural aesthetic that mirrors the limestone-and-brass Jewel House — generous whitespace, refined serif typography, and quiet gold accents, mobile-first and merchandised like an editorial. Each department became its own world: an editorial Engagement & Bridal experience that guides couples from first inspiration to a conversation with a Korman expert; image-led Fine Jewelry collections built for layering and shop-the-look styling; a Swiss watch experience presented maison by maison, with New and Korman Certified Pre-Owned organized for collectors; a Jewel House page that translates the physical limestone-and-brass space into a digital experience; and the officially licensed University of Texas Longhorn collection, executed with the same polish as the fine-jewelry lines.
Selected Work
“A space that brings our heritage forward while setting a new standard for how luxury is experienced.”
Designed & built by Luxury Brand MarketingThe Disciplines Behind This Work
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