A heritage Austin jeweler since 1973 — reimagined online as a modern luxury destination that feels less like a store and more like stepping into the Jewel House itself.
Heritage, brought online
Korman needed a digital home worthy of fifty years in Austin — and of its standing as an official Swiss watch retailer. The work was a balance of heritage and modernity: editorial storytelling with true shoppability, a curated boutique feel across hundreds of high-value pieces and timepieces.
Architectural & mobile-first
We designed and built the site on Shopify around a restrained, architectural aesthetic that mirrors the limestone-and-brass Jewel House — generous whitespace, refined serif typography, quiet gold accents. Mobile-first and image-forward, merchandised like an editorial.
Every department, its own world
Where Your Story Begins
Bridal is the emotional center of the site, so we led with it. The One by Korman — a custom engagement-ring builder — lets a couple shape their ring from the ground up (shape, metal, carat, setting) and watch it take form in real time before connecting with a Korman expert to make it theirs.
Around the builder, we merchandised the designer bridal collections as an editorial gallery rather than a product grid, so choosing a setting feels like a discovery, not a search.
Build Your Collection
Korman's fine-jewelry world is built for layering and everyday luxury. We designed collection pages like Diamond Classics to be image-led and shoppable — tennis necklaces, diamond huggies, stackable bands and statement pendants — with shop-the-look styling that pairs pieces the way they're actually worn.
The designer roster is broad and carefully curated, with each collection given room to keep its own signature intact, so the boutique never feels like a marketplace.
Watches For Every Wrist
As an official Swiss watch retailer, Korman's watch experience had to feel like the salon itself. We presented the collection maison by maison, each given its own moment, with the same warm, gallery-lit restraint as the physical Jewel House watch room.
New and Korman Certified Pre-Owned are organized so a collector can browse with confidence, and high-value timepieces are merchandised with the discretion the category demands.
Step Inside
More than a store page, The Jewel House translates Korman's limestone-and-brass space into a digital experience — heritage carried forward, and an open invitation to come by in person.
Austin, Through and Through
A distinctly local touch: the officially licensed University of Texas Longhorn collection, merchandised with the same polish as the fine-jewelry lines — hometown pride, luxury execution.