The Atelier
Perspective on luxury marketing, ecommerce, and the standards that shape how prestige brands grow online.
Why Luxury Buyers Research for Weeks Before They Ever Reach Out
By the time a serious luxury buyer fills out a contact form, requests a private appointment, or walks into a salon, the most important part of...
AI Can Launch Your Luxury Google Ads — But It Can't Run Them
It has never been easier to start a Google Ads campaign. Type a few sentences about your brand, accept the automated suggestions, set a budget, and...
Google Ads for Jewelers: A Blueprint for PPC That Actually Sells
Most jewelers who run Google Ads are not short on traffic. They are short on structure. They pour budget into a single broad campaign, watch the...
The Luxury Marketing Trends That Actually Mattered This Year
Every year brings a fresh chorus of marketing trends, and most of them deserve the skepticism they receive. The luxury world is especially prone to chasing...
A Digital Marketing Guide for Luxury Brands
Digital marketing for a luxury brand is not the same discipline practiced everywhere else, only more expensive. It is a different craft. The goal is not...
What Your Analytics Should Be Telling You About Your Luxury Buyer
Most luxury brands have more data than they know what to do with and less understanding than they need. The dashboards are full, the charts are...
Why Your Best Marketing Channel Is the One You Can't Measure
The channels that drive the most desire are often the hardest to measure — and that's exactly why brands underfund them. Here's what measuring marketing ROI...
Web Design for Jewelers: Building a Site That Sells Luxury
For a luxury jeweler, your website is your boutique online — and most are quietly losing sales to slow load times, weak product pages, and missing...
Digital Marketing 101 for Jewelers: The Channels That Actually Move High-Consideration Buyers
Not every social platform sells a five-figure watch. This guide breaks down every digital channel that matters for luxury jewelry and Swiss watch brands — what...
Luxury Brand Marketing At Starter Studio Orlando Florida
Luxury Brand Marketing visited Starter Studio in Orlando, Florida for a seed-stage startup meeting. Starter Studio is one of the Southeast's leading startup accelerators — a...
JCK 2019 The Sands Expo
JCK Las Vegas 2019 at the Sands Expo was an amazing show for Luxury Brand Marketing. Our agency celebrated its 5 Year Anniversary at JCK that...
Luxury Brand Marketing A Trip To Facebook East Palo Alto Menlo Park
Our visit to Facebook’s headquarters in Menlo Park was an extraordinary experience on so many levels. The campus, the people, and the energy made it clear...
Facebook Business Boost Event Tampa Florida
Luxury Brand Marketing is periodically asked by Facebook to attend Facebook Business Boost Events throughout the US, to help teach Business Owners how to use Facebook...
How Many Hashtags?
For years, the answer to “how many hashtags should I use?” was essentially “as many as you can fit.” Instagram has since rewritten the rules, and...
Top Social Media Trends
Social platforms reinvent themselves constantly, but the trends that matter for luxury brands tend to rhyme year after year. The formats change; the underlying shift —...
Older Americans' Social Media Use Is Rising
The Pew Research Center gathered some great insight into the changing landscape of Traditional Media News consumption by Americans. This has a huge impact on the...
Social Customer Support Service
Social Customer Support Service is a new way of marketing to a much more educated consumer. It is the simplest way to keep in touchy with...
Style Tips With Google Image Search
Google Wants Image Search to Be Your Next Shopping Tool Google wants its image search branded as a place to shop for products. Google Search now...
Let’s Talk E-Commerce: Instant Messaging And Your Sales Team
Suereea Mathews of Luxury Brand Marketing is offering insights on instant messaging and your social networks messages. Article By Suereea Mathews with Caroline Stanley of Centurion...
Valentine's Day Marketing Tips
One of the issues that I have with Valentine's Day is that it comes after Retailers are recovering from the burn out of Holiday Selling Season....
JIS Talks 2017 With Luxury Brand Marketing
With an impressive lineup of speakers and exciting topics, JIS talks, the transformed JIS complimentary education series, will give you the tools needed to drive your...
JIS Education Series - Miami 2016
With an impressive lineup of speakers and exciting topics, JIS talks, the transformed JIS complimentary education series, will give you the tools needed to drive your...
25 In 5 Conference: Jewelry Stores E-Commerce 25% Of Sales In 5 Years
Luxury Brand Marketing is Sponsoring The 25 In 5 Conference: Helping Jewelry Stores Reach 25% Of Sales Online Over The Next 5 Years To Survive Online...
Jeff Cooper Launches New Website Designed By Luxury Brand Marketing
Our UI/UX Architect, Tyler Mathews of Luxury Brand Marketing designed the Jeff Cooper website to be clean and elegant. The main focus was to easily direct...
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